Watch a short video to learn more about Object Hierarchy in the CRM.
Family: Connect two or more relationships together - Look at multiple Relationships together as a whole Family.
Relationship: Your main hub of information within your CRM, relating all the other objects together in one place. Here, you can link Contacts, Portfolios, Financial Accounts, and Legal Entities together so you can get a holistic picture of your clients.
Note - in CRM speak, this is generally known as the Account object
Portfolios: Collection of Legal Entities and/or Financial Accounts grouped together, based on common traits, like risk tolerance, ownership stake, or reporting needs
Investment Policy Statement (IPS): A contractual agreement between financial advisors and clients to "manage a portfolio" in the context of an asset allocation framework, usually given explicit risk and return objectives and time horizon, liquidity, taxation, and special constraints - Track the highlights of a client's IPS for quick reference.
Model: Asset allocation (or Target) framework used by financial advisors to streamline investment management by risk-return profile
Legal Entities: Specific legal titles, usually with a unique "Tax ID", used to denote ownership and control claims
Financial Accounts: Custody or non-custody shell accounts used to consolidate individual holdings
Financial Assets: Custody or non-custody holdings of tangible or intangible assets (i.e. real estate, collectibles)
Financial Liabilities: Custody or non-custody holdings of debt instruments from the perspective of the debtor (i.e. mortgage, personal loans)
Contacts: An individual person - either Relationship Members, Professional Contacts, Prospects/Leads, etc.
Note - Multiple Contacts can be associated with a Relationship, however for each Relationship, there can only be one 'Primary Contact'
Companies: A company with whom you do business, or a record of your client's employers
Investment Managers: Track the Investment Managers with whom your firm works. An investment manager may handle all activities associated with the management of client portfolios, from day-to-day buying and selling of securities to portfolio monitoring, transaction settlement, etc
Investment Vehicles: Easily track the Investment Vehicles in which your clients invest
Asset Allocation: A junction object that allows you to see what Investment Vehicles ascribe to a specific Model
Requests: Requests are multistep, repeatable processes that are organized and tracked in your CRM. Generally, a Request is made up of a list of tasks, approvals, and/or checklists
Tasks: Part of a Request, the action times required to complete the process - Can be assigned to individuals or team queues
Activities: Calls, Tasks, Events, & Emails
Calls - The easiest way to record notes from a call with a Contact or Relationship
Tasks - To-do's or specific actions to accomplish
Events - A calendar appointment scheduled in your CRM, or synced with your email (Outlook or Google)
Email - Email messages sent or received, related to Relationships & Contacts from Outlook or Google
InTouch (Service Level): Define & assign touchpoint frequencies for Relationships, Distribution Channels/Teams and New Business records - Automations will let you know when you need to get in touch again!
Time/Expense: Calculate & display overall time/expense spent with Relationships, Distribution Channels/Teams, and New Business records
Addresses: Easily manage multiple addresses for the same Relationship or Contact
New Business: Track prospective business for new or existing clients
Outreach: Capture information about your client events and outreach contact lists - Track contacts associated with each event, and whether invites have been accepted or rejected.
